The evergreen brand
The Brand Identity Package That Helps Sustainable Founders Find Their People and Save the Planet Without Sacrificing Their Values
You have a mission. A message. A movement.
You’re a changemaker with a bold vision for a more ethical, sustainable, and joyful world. But does your brand truly reflect the heart of your work, and the people you’re here to serve? We’re here to help you answer that question.
You don’t just need a logo.
Let’s build a lasting brand that feels like you.
Struggling to Connect your values with your visuals?
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Struggling to Connect your values with your visuals? ❁
Let’s be real. Running a sustainable brand is hard.
You’re out there championing your cause, building something meaningful, and wearing all the hats — from operations and outreach to social media and storytelling. You’re pouring your energy into making a difference, yet your brand presence might feel more like an afterthought than a reflection of your values.
I see you. I’ve been where you are. And if you’re anything like most changemakers I work with, you might be feeling a little like this:
You wish your logo reflected the quality of your work and the passion you have for it
You know that you can attract more supporters… if only your brand looked different
You’re side-eyeing your Canva-built brand and dreaming of a real identity that feels professional, nature-inspired, and so-you
You’re worried your brand doesn’t stand out in a sea of sustainability-focused organizations and businesses
Don’t worry- we have something that might help…
We Craft intentional, Planet-loving brands that feel like a compass for your mission
And we do it with care and clarity, so you can get back to what you do best: creating real change for people and the planet.
This Is For You If….
You’re a leader in sustainability with a business or non-profit who’s ready to look as powerful as you feel
You’ve outgrown your DIY branding (hi Canva!) and are ready for something more intentional and you.
You believe in people-first, planet-forward design and want your visuals to reflect that
You’re craving design support from someone who gets sustainability and intersectional environmentalism
The evergreen brand Package
That’s Why We’ve Created
A custom visual identity package that connects you with your people and amplify your mission.
We’re your creative co-pilot, here to help you shape a one-of-a-kind brand identity that feels like you. Whether you’re planting the first seeds of your brand or giving it a fresh new bloom, we’ll be by your side listening, brainstorming, and making design magic together. Your voice matters. Your story matters. And building something beautiful that reflects your mission? That’s our favorite thing. Let’s create a brand that’s not just beautiful, but powerful. One that helps you grow your impact and makes the world a little greener.
Every part of your brand will also be informed by environmentally-friendly practices so you can truly walk the walk- with recommendations for eco-friendly printers, recycled materials for collateral, and messaging crafted by a team that truly understands the world of sustainability.
Working With Sarah has been an absolute pleasure. her creative eye and attention to detail have brought our campaigns to life in ways that perfectly align with our vision.
-Ileana
how we grow your brand from the ground up in 4 weeks
the groundwork
discovery Phase
Before we grow something beautiful, we’ve got to get our hands in the dirt. We dig into your mission, values, goals, audience, and visual vibe. It’s part strategy, part research, part story-gathering, and totally you.
The Growth
design Phase
With our trail map in hand, it’s time to set off into the creative wild. We’ll present two distinct brand direction concepts based on everything we uncovered, and with your approval, get to work crafting your custom brand.
The Bloom
launch Phase
It’s time to share your fully realized brand with the world! But don’t worry, we won’t leave you lost in the woods! We provide you support to confidently work with your completed identity long after our time together. Go you!
I’m sarah, and I’m your number one fan
With my background in Environmental Studies and Graphic & Digital Design, I believe that branding and design can change the world. Working with changemaking clients like you in both the non-profit and business sectors has helped me to understand the unique needs and goals that come with this meaningful work. You deserve a brand that lights you up, connects you with like-minded eco-conscious folks, and multiplies your impact tenfold. And I’m here to help you build it.
2 Ways to Grow Your Brand
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2 Ways to Grow Your Brand ❁
the Full evergreen brand package
A one-month immersive brand development experience for sustainable founders ready to spread their message and make an impact. You’ll get a custom brand ecosystem that connects with the heart of your mission and your community.
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“Dig Deep” Discovery Call
A focused, in-depth conversation to explore your story, goals, audience, and creative needs — this fuels everything we build together.Research Insights Presentation
A deep dive into your industry, audience, and positioning with key takeaways and strategic opportunities uncovered through research.Brand Strategy & Creative Direction Presentation
A comprehensive roadmap outlining your brand’s purpose, values, voice, audience, and visual direction — the foundation for all creative decisions.Complete Visual Identity System
Includes a custom-designed primary logo, secondary logo(s), and submarks designed to work across all formats and channels; full typography system, color palette; patterns, icons, or illustrations; mockups of your brand in action; and more.Social Media Templates (6 posts)
Editable Canva templates aligned with your new brand, designed to help you show up with consistency and confidence online.3 Custom Brand Collateral Pieces
Choose from business cards, flyers, posters, packaging, slide decks, email headers, and more — designed to support your goals.Final Brand Guidelines Document
A beautifully designed, easy-to-use document that explains how to use your logo, colors, fonts, and more — your go-to for all future brand decisions.All Final Files Delivered
Organized folders with logo files in all necessary formats (SVG, PNG, JPG, PDF), brand elements, and collateral — ready for web and print.Offboarding Package & Brand Care Guide
A resource to help you launch your brand into the world, maintain consistency, and access trusted partners and recommendations.Brand Launch Call
A final celebration and support session — we’ll walk through your new brand together, answer any last questions, and discuss launch tips so you feel fully confident moving forward.
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$4,200 or 3 payments of $1,400
You’ll save 10% if you book alongside our website design package!
The sapling
Every towering evergreen tree starts as a sapling. If you’re in your early growth stage and want a brand that reflects your mission without the full investment just yet, this one’s for you.
A streamlined brand identity starter kit for emerging eco-conscious brands, startups, and non-profits who are ready to launch with clarity, but aren’t quite ready for the full branding package.
You’ll walk away with a mini brand strategy, custom logo suite, tailored color and type system, and one essential brand asset — everything you need to show up with confidence, connection, and purpose.
mini brand package
You're just starting your mission-driven brand and need to launch quickly with a professional, intentional identity.
You don’t need a full rebrand (yet), but you know your visuals need a strategic upgrade.
You want to wait before investing in the Evergreen Branding Package, but still want a brand identity.
This Is For You If:
Brand Strategy Mini Doc
Creative Direction One Pager
Primary Logo, Secondary Logo, Favicon
Typography & Color Palette
Brand Guidelines Sheet
One Branded Collateral Asset of your choice, with one round of revisions
What it includes:
Timeline: 2 Weeks
Investment: $1,400
Got a question? we’ve got answers
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If you’re working to make the world a more sustainable, kinder, joyful place, you fit right in! We work with eco-preneurs, nonprofits, and purpose-led folks who are restoring ecosystems, protecting animals, building better food systems, leading the charge in renewable energy, educating communities, championing racial and economic justice, getting folks in touch with nature, and just generally making things better for people and the planet.
If you care deeply, dream big, and want a brand that truly reflects your mission, you are at home here. And if you’re down for an exciting, collaborative process filled with clarity, creativity, and excitement, you’re exactly who we built this for.
Joy, authenticity, and connection are at the root of everything we do. So if that sounds like your vibe, we’ll get along swimmingly!
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That all depends on your unique needs, goals, and budget! Both packages were created with the goal of providing environmental brands of all levels the opportunity to have green branding. The Sapling is more of a starter package for newer brands looking to create a unique identity. The Full Evergreen is more suited toward established brands ready to re-brand and jump into growth, but is also a super strong start for new brands. If you have any further questions about what feels right for you, feel free to fill out my contact form for a free consultation call!
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The Full Evergreen Branding Package takes 4 weeks to complete, with each week covering a distinct stage of your brand creation. The Sapling Package takes 2 weeks to complete, as it is smaller in scope.
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Yes! We will be sure to provide you with a full project timeline once you book, with set dates for meetings, delivery of assets, and requests for feedback.
At Branch and Bay Design Studio, we promise to approach your brand and treat it with the respect, clarity, and enthusiasm. It’s a gift to work with wonderful people like you every day who are working to protect the people, animals, plants, ecosystems and beauty that make this planet so sacred. We are so grateful in your interest in inviting us to be a part of your mission.
