the root to canopy marketing package
The Slow, Intentional Social Media and Marketing Package That Helps Eco-Brands Show Up Online Authentically and
Escape the Algorithm
Ready for a more slow, intentional marketing experience?
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Ready for a more slow, intentional marketing experience? ❁
social media has been feeling like a hamster wheel these days. trying to keep up with constantly changing algorithms, shortening attention spans, and content creation that doesn’t feel good in our nervous systems has us searching for a different way of doing things.
You deserve to be sharing your offerings with the world. But when it comes to social media, it feels like you’re wandering in an unfamiliar forest.
You don’t want to just create content. You want to build a digital diary of your work, an ecosystem of your ideas, values, and meaningful moments. A living, breathing story that your audience can become a part of.
That’s exactly how we feel! If you’re like most of the eco-leaders we work with, you might be feeling:
You have beautiful ideas and important things to share with your audience, but no energy to map it all out
You’re tired of working from boring Canva social media templates that don’t really match your brand
You want to grow an audience aligned with your values, but don’t want to resort to short-form video and trendy gimmicks
We understand! And we can help!
We Craft thoughtful, sustainability-minded marketing ecosystems that grow your mission at a steady pace
And we do it with both creativity and strategy, so that you can focus on what you do best: building community and protecting the planet.
This Is For You If….
You’re a leader in sustainability with a business or non-profit who’s ready to stop burning yourself out for your marketing
You’re craving a more slow, intentional approach to sharing your message and building your community
You love long-form marketing like blogs, email marketing, and other thoughtful conversations, and want your communications to reflect that.
You value working with a creative partner who is just as immersed in the world of sustainability as you!
The root to canopy marketing Package
That’s Why We’ve Created
A strategy-led marketing package designed to help you share your environmental mission with intention.
Your mission to support the earth and its inhabitants is of utmost importance, and calls for passionate engagement from your audience. It’s our goal to help you show up with clarity, consistency, and heart, so you can build an online presence that feels just as good as it looks! When you show up as yourself, you find your people. We believe in supporting changemakers in telling their stories with care so that they can build a community of engaged supporters, ready to join you in your planet-saving purpose.
Your marketing should feel good in your nervous system, aligned with your vision, and light you up. We’re here to ensure that happens, and help you grow your impact. Because when you share from the heart, you’re bound to find others to walk alongside you on your journey!
I’m sarah, and I’m your number one fan
With my background in Environmental Studies and Graphic & Digital Design, I believe that marketing, branding and design can change the world. Working with changemaking clients like you in both the non-profit and business sectors has helped me to understand the unique needs and goals that come with this meaningful work. You deserve a brand that lights you up, connects you with like-minded eco-conscious folks, and multiplies your impact tenfold. And I’m here to help you build it.
2 Ways to Grow Marketing Ecosystem
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2 Ways to Grow Marketing Ecosystem ❁
the root to canopy marketing package
A slow, soulful marketing experience for sustainable founders ready to root deeper and reach wider. Through monthly collaboration, custom-designed content, and longform storytelling support, we help you cultivate a marketing ecosystem that feels like an extension of your mission. You’ll receive an editorial calendar with full support on social posts, emails, and blogs. Choose from two packages: The Root, for brands just starting out, and the Canopy, for larger brands hoping to grow their presence.
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Root Package- For Brands Just Starting Out
Perfect for sustainable brands who want to show up consistently on social media without the overwhelm, the Root Package helps you build a slow, steady presence with just the essentials—designed to last and grow.
1 Hour Kick-Off Strategy Call
Monthly 1 Hour Strategy Meeting/Check-In
Content Pillars
Custom Content Calendar
6 custom-designed social media posts per month, which each become a template for you to re-use later.
Fully written copy/captions, or support writing your own
Editable Canva file delivery so you can swap out any images or text if need be
Support writing and formatting 1-2 blog posts per month. Includes setup, formatting, and posting.
2 marketing emails (design and copy) per month
Canopy Package- For Growing Brands
An expansive, slow marketing system designed to nurture your mission and grow your community. This is a creative partnership for founders who want a thoughtful, design-forward presence across social, email, and blog content—without burning out.
Includes everything from the Root Package- the Kick Off Call, Monthly Strategy Meetings, Content Pillars, Custom Content Calendar, and:
12 custom-designed social media posts per month, which each become a template for you to re-use later
Fully written copy/captions, or support writing your own
Support writing and formatting 2-4 blog posts per month. Includes setup, formatting, and posting.
3 Pinterest graphics per blog post, designed for re-pinning
Up to 4 marketing emails (design and copy) per month
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We will work together on a month-to-month basis to ensure we’re creating consistent marketing content together, all the while checking in and including your ideas, thoughts, and vision in the process.
We begin our collaboration with a 60-minute kick-off strategy call. This inspiring and grounded session will help us dive into your mission, brainstorm content ideas, and lay the foundation for your custom marketing plan. After our session, we’ll create your personalized content pillars and begin shaping your content calendar around your goals and seasonal needs. Each month, we’ll meet for a 1-hour check-in to review upcoming initiatives, campaigns, or events you’d like to highlight.
From there, we’ll design and write your social media content one month in advance. This includes fully written captions and custom-designed posts graphics—and send everything over for your review (you’ll have up to two rounds of revisions). You’ll receive your posts as customizable templates that you can re-use at any time!
If your package (The Canopy) includes email marketing or blog support, we’ll also help write and design your email(s) and support you in drafting and posting one-two long form blog per month—complete with Pinterest pin graphics and Squarespace formatting if needed.
Along the way, you can feel free to ask any questions you need to through email!
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The Root Package: $1,000/ a month
The Canopy Package: $2,300/ a month
Got a question? we’ve got answers
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If you’re working to make the world a more sustainable, kinder, joyful place, you fit right in! We work with eco-preneurs, nonprofits, and purpose-led folks who are restoring ecosystems, protecting animals, building better food systems, leading the charge in renewable energy, educating communities, championing racial and economic justice, getting folks in touch with nature, and just generally making things better for people and the planet.
If you care deeply, dream big, and want a brand that truly reflects your mission, you are at home here. And if you’re down for an exciting, collaborative process filled with clarity, creativity, and excitement, you’re exactly who we built this for.
Joy, authenticity, and connection are at the root of everything we do. So if that sounds like your vibe, we’ll get along swimmingly!
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That all depends on your unique needs, goals, and budget! Both packages were created with the goal of providing environmental brands of all levels the opportunity to have more consistent, intentional marketing. The Root is more of a starter package for newer brands looking to show up consistently. The Canopy is more suited toward established brands ready to get organized with their marketing and continue their growth, but is also a super strong start for new brands. If you have any further questions about what feels right for you, feel free to fill out my contact form for a free consultation call!
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This is a monthly retainer package, so we work together on a monthly basis.
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Yes! We will be sure to provide you with a full project timeline once you book, with set dates for meetings, delivery of assets, and requests for feedback.
At Branch and Bay Design studio, we promise to approach your brand and treat it with the respect, clarity, and enthusiasm. It’s a gift to work with wonderful people like you every day who are working to protect the people, animals, plants, ecosystems and beauty that make this planet so sacred. We are so grateful in your interest in inviting us to be a part of your mission.
