5 signs it’s time to rebrand your eco-business
When things are feeling a bit stagnant in your sustainable business or organization, it might be time for a rebrand. Maybe you take a look at your visual identity and think, “I don’t really resonate with this anymore.” Maybe your business has grown beyond its original purpose when you started, and that calls for a fresh new look.
Either way, a rebrand is a great way to update and re-align your strategy and identity with the business you’ve become! It’s not just time to update your logo and colors, but your entire strategy, identity, and visual direction. Re-inventing your brand will allow for more clarity moving forward, helping the right audience connect with you.
Like all things in life, change is inevitable. Your eco-biz or organization will be constantly evolving. When you feel like you’re starting to outgrow your current branding, keep an eye out for these 5 signs that it’s time for an upgrade.
Your visuals No longer reflect your vision
You started out with a hot pink color palette and cursive font, but now that you’re starting to make waves in the industry and making an impact on the planet, you realize that things feel a little outdated.
Your mission has grown, but your branding might not have caught up yet. If your visual identity (logo, fonts, color palette, imagery, etc.) no longer matches your vision or personality, it might be time for a change. Perhaps things feel too corporate or too DIY. This is a sign that it’s time to work with a trusted designer (hint, hint, us) to really execute your vision. You deserve a brand that looks and feels like you!
2. You’re attracting the wrong audience, or not attracting anyone at all!
You are an amazing brand creating positive change for the planet. You have an excellent team and a roster of eco-conscious products, services, and initiatives. But if you’re not connecting with your target audience, then you won’t be able to make the environmental impact you desire!
Your current brand messaging, positioning, and identity might be misaligned with your dream supporters. If you’re getting lower engagement than you’d like, there might be a disconnect between your brand and your people. It’s time to rebrand so you can truly draw in the folks who get you and your mission.
3. Your brand feels inconsistent across platforms
You have a super awesome website, but your social media looks like it’s from the year 2010 (if being retro is your thing though, more power to you!). Maybe your logo, Instagram feed, product packaging, or annual reports all feel like they were made by different people. This kind of inconsistency unfortunately gives the impression that there is no strong visual through-line across your brand.
We want to show up as professionally and consistently as possible to connect with your target audience! Starting from the ground up with a new strategy and visual identity will help you create a smoother process for expanding to new platforms and mediums. No need to reinvent the wheel when you have a strong brand identity!
4. You’ve had a big shift in your mission, offerings, or structure
If you’ve expanded, changed your name, started new programs, launched new products, or updated your mission, it’s time for a rebrand. It’s so amazing that you’re evolving and growing your organization. You deserve to take up more space and make even more of an impact on the planet.
But if your branding is outdated, it won’t match your new direction. It needs to represent where you’re going, not where you’ve been. Your vision for a hopeful future for the planet should extend to your business as well.
5. You’re just not proud of your brand anymore
It’s totally okay to not love how your brand looks. Heck, I’ve been there! I knew that was when it was time to rebrand and become Branch & Bay Design Studio. If you know in your heart that your branding doesn’t reflect who you are, your mission, and vision, that’s totally okay. It just means it’s time to pivot to something new!
If you’re hesitant to share your website with people, or show them your logo, then it might be time to rebrand.
And we’re here to help you every step of the way!
Designing a gorgeous brand, one that is uniquely you, is a strategic decision that will elevate your sustainable mission to new heights. It’s important to remember that how you show up directly correlates with who you attract.
So let’s show up as our authentic, fullest selves so that we can communicate trust, find our ideal supporters, and keep them involved in our mission long-term. A powerful combo of aligned visuals and messaging can make you magnetic. Great branding helps your mission speak louder.
Knowing it’s time to rebrand is a sign that you’re leveling up and growing. Just like people, our organizations and businesses grow and change over time.
Ready to bring your new brand to life in a way that’s strategic, soulful, and sustainability-minded? Feel free to explore our branding services or reach out. I'd love to help you plant the seeds for a brand that grows with purpose!
Thanks for reading!
Sarah
