3 benefits of good branding for sustainable brands
When someone tells you about a great new climate non-profit or an eco-friendly lifestyle company, what’s the first thing you do? Maybe go on their website, check out their social media accounts, or take a look at their logo. One of the first aspects of a brand that we interact with is its visual identity.
How things look and the message that it communicates can truly make or break the support of your target audience That’s why it’s so important to ensure that your logo, typography, colors, creative direction, social feeds, and the language you use all reflect the true essence of your mission and heart!
If you’re wondering how having great branding can help people show up for you, read on!
people connect with you
Just like how friendships are formed through aligned values and interests (and a mutual obsession with that band you love), your ideal supporters are drawn to you because they connect with who you are. Not just the values of your brand, but the folks behind the mission. Your brand personality- a magical mixture of your spark, spirit, and style- should shine through every part of your branding.
From your colors and fonts to your imagery, tone, and creative direction, your brand identity is a reflection not just of your mission, but of you and your team. Because at the end of the day, people connect with people.
You’re on a powerful mission to protect the planet. But you’re also a real human behind that mission! So let your visuals reflect your authenticity. Saving the world doesn’t have to wooden or boring. It can (and should!) be joyful, heartfelt, and beautifully you. So use those bright colors, those funky fonts, those silly ideas for your socials! We’ve got a planet to save!
2. You’re seen as the real deal
You and I know that you’re the real deal. You have a vision, a great team, and a powerful roster of initiatives, products, and services that all point toward your mission of protecting the planet. But potential supporters don’t know this yet. The best way to signal your legitimacy on first glance is to have an excellent visual identity. When your brand’s creative direction is thoughtfully crafted and aligned with your work, people will take notice!
Nothing communicates credibility, trust, and expertise better than having a professional looking brand identity. Potential customers and donors will be assured of your authority in the space, and you’ll be relied upon as a team that truly does meaningful work.
It’ll also build intrigue. In an ideal supporter’s world, you’re the new kid at the playground. They want to get to know who you are and what you’re all about! A unique brand identity builds excitement and curiosity around your work. We want new supporters to come to you, harnessing your authentic personality to connect with your number one fans.
These days, many people want to become a part of a larger mission to do some good in the world. This is your chance to help people do so! By providing the clarity and confidence people need to want to learn more, you’ll help them become a part of your impact. It’s a win-win for you, your fans, and the planet!
3. You stand out in a crowded space
First off, let’s take a moment of gratitude to acknowledge how awesome it is that there are so many organizations and businesses working to support our planet! In a beautiful sea of brands working to combat climate change and environmental destruction, each brand deserves to stand out. That includes yours!
I like to think of all of our brands as plants working together in a rainforest, building a network of support for each other. Every fern, flower, and tree is unique, carving out their own space in the ecosystem.
When you have a distinctive brand identity, you occupy your own niche, helping your unique colors stand out in this forest of sustainable brands. The people who are meant to connect with you will feel drawn to your organization, and they’ll keep coming back. Strong branding ensures that you and your mission are unforgettable.
And when your visuals, messaging, and personality are cohesive, you can connect with other aligned brands doing this important work and strike up a collaboration.
We are all meant to bring our own unique angle to combatting the climate crisis. There is room for everyone here. There is enough support to go around. You deserve to stand out and find those who are ready to get involved with your mission!
it’s your time to shine!
Designing a gorgeous brand, one that is uniquely you, is a strategic decision that will elevate your sustainable mission to new heights. It’s important to remember that how you show up directly correlates with who you attract.
So let’s show up as our authentic, fullest selves so that we can communicate trust, find our ideal supporters, and keep them involved in our mission long-term. A powerful combo of aligned visuals and messaging can make you magnetic. Great branding helps your mission speak louder.
And when your mission is to protect this beautiful planet? That’s a message worth amplifying.
Ready to bring your brand to life in a way that’s strategic, soulful, and sustainability-minded? Feel free to explore my branding services or reach out. I'd love to help you plant the seeds for a brand that grows with purpose!
Thanks for reading!
Sarah
