Sunkissed Skincare
SUNKISSED SKINCARE is a vegan skincare company designed to help you feel naturally beautiful in your own skin. The brand offers a variety of sunscreens, lotions, and cleansers that are gentle for the skin and cruelty-free. The company wanted to create a breezy and coastal-inspired brand that evokes sunny days at the shore. A funky logo attracts Gen Z young women. The illustrated motifs of sun, coral, sand-dollar, and wave reflect the brand’s values of being reef, people, earth, and animal-friendly. We designed a visual identity fit for packaging, social content, and merch.
Brand Values
Natural Beauty
Compassion
Freedom
What We Worked On
Logo Design
Branding
Packaging
Social Media Content
Illustration
Project Goals
Create a coastal, reef-inspired brand that embodies a relaxing attitude
Appeal to young Gen Z women who care about the environment and love skincare
Carry visual identity across to a variety of mediums and packaging.

The Result? A friendly brand identity that glows like summer and helps young women feel at home in their own skin
Moodboard
