Woody warehouse nursery

WOODY WAREHOUSE PLANT NURSERY is a premium native plant nursery in Lizton, Indiana. It offers trees, shrubs, and plants grown from wild seed for environmental restorationists, landscapers, and garden centers. The nursery hoped to refine their brand messaging and revamp their identity to connect with their diverse target markets. I united their target audiences by connecting to a nostalgic love of the landscape. This is reflected in the classic outdoors-style logo suite, which features custom illustration and adventurous typefaces full of character. Digging into their brand strategy and creating an entirely new brand suite has helped set them up for success.

What I Worked On

  • Brand Strategy

  • Logo Design

  • Branding

  • Print Collateral

  • Digital Collateral

  • Illustration

Project Goals

  • Appeal to vast target markets of environmental restorationists, garden centers, and landscapers

  • Create an extended brand suite that is flexible across mediums, from print to digital

  • Signal quality and express Woody Warehouse’s premium quality through a visual identity that matches their values, personality, and mission.

Icon illustrations applied as pins

Business card template design for Woody Warehouse to use moving forward

Flyer template design for Woody Warehouse to use moving forward

Social media templates prepared for Woody Warehouse to use and re-use for a uniform social presence.

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