Bargersville Wellness

BARGERSVILLE WELLNESS is a salon and studio that values self-care, sustainability, and equity. They were seeking a consistent social strategy with content that captured their friendly spirit. We created a strategy and content calendar that allowed for regular updates and style showcases. Aiming to highlight the amazing work of the stylists, practitioners, and team members, all while reflecting the fun and friendly vibe of the salon, we incorporated BW’s cheerful colors in the content. Our work aimed to emphasize the salon’s mission to help clients to feel comfortable in their own skin.

Brand Values

  • Positivity

  • Inclusion and Acceptance

  • Sustainability

What We Worked On

  • Social Media Strategy

  • Content Calendar Management

  • Content Design

  • Analytics and Research

Project Goals

  • Highlight the work and personalities of the hairdressers and spa team members

  • Invite women (and men) of all ages to visit the salon

  • Showcase the inclusive atmosphere of BW and increase social media engagement

The Result? A more cohesive brand identity across social channels, and an increase in post engagement.

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