Moonlight Creamery

MOONLIGHT CREAMERY is a vegan late-night ice cream brand. It offers a variety of ice cream flavors and toppings, milkshakes, floats, and banana splits. The ice cream shop wanted to create a funky and approachable brand, one that utilizes cool pastels and drippy, playful imagery. The new friendly owl mascot logo evokes images of starry skies and moonlit nights. Overall, we were able to create a colorful brand that could be applied across print and digital.

Brand Values

  • Approachability

  • Kindness

  • Joy

What We Worked On

  • Logo Design

  • Branding

  • Packaging

  • Print Collateral

  • Illustration

Project Goals

  • Create a welcoming brand that encourages customers to keep coming back

  • Make vegan ice cream more accessible to the public

  • Design a playful and quirky identity that attracts young adults and families

The Result? A friendly brand identity that could be applied across signage, menus, apparel, and more!

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