green schools national network

GREEN SCHOOLS NATIONAL NETWORK is a national non-profit working to make schools more healthy and sustainable places. They were seeking a social media and email marketing partner that could help raise awareness for their campaigns and generate more event attendance. Over the course of 10 months, we created monthly strategy and content calendars that guided all of the brand’s marketing campaigns. Aiming to highlight the incredible team and school partners behind this important work, we created colorful monthly social media posts across all platforms, and multiple monthly email campaigns through Hubspot. We transformed the design of this content into a more engaging, exciting, and friendly look that expanded the brand’s visual identity to new heights.

Brand Values

  • Sustainability

  • Youth Empowerment

  • Gratitude

What We Worked On

  • Social Media Strategy

  • Content Calendar Management

  • Content Design

  • Analytics and Research

  • Email Marketing

  • Blog Writing

Project Goals

  • Highlight the incredible GSNN team members and partners in their work to improve schools

  • Showcase the impact of GSNN on schools’ sustainability through statistics and human-centered storytelling

  • Make the emails and posts colorful and engaging for their audiences of teachers, school staff, and families of students.

The Result? A 400% increase in social media engagement across all channels and higher event attendance!

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Virginia Beach Environmental Studies Program
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Amanda Woodbury